Within the spring of each 12 months, Edison Research releases its compiled statistics for the prior 12 months concerning podcasting and podcast listeners. One thing is definitely evident, each and every year, podcasting is becoming more and more popular. The truth is, podcasting is the fastest growing communication medium on the earth!
It’s reported that 62 million individuals listen to podcasts each week! And the average podcast listener has at the very least 7 totally different podcasts they listen to, usually on their smart phone!
The typical listener will achieve this while at house (ninety%), or while commuting to and from work (sixty four%). Nearly half of the respondents also said they listen to podcasts while working out or out for a walk (forty nine%).
That does this mean for you?
Look at the three methods of communication within the mass media market. Audio (radio and podcasting), visual (television or videos) and written (newspapers, magazines and blog posts). Two of the three require captivated consideration (video and written). Only one method of communication will permit folks to do other activities while still obtaining the data they desire. Audio!
Your listeners do not must be tied down to a computer screen to observe or read your information. They may take their smart phone with them to the gym, within the automotive, out for a walk or while working across the house or in the yard. Even trendy vehicles are implementing podcast listening gadgets (USB and built-in audio) that help podcasting!
I am relationship myself a bit right here, however I can remember when automobiles only came equipped with AM radio. FM was a “special order” item! My how times have modified!
When you have got a podcast that provides information that folks wish to consume, they may discover a way to acquire it. That’s the complete purpose of podcasting, to provide information. That info may be fiction or non-fiction; news or entertainment. There are people who listen to your podcast, regardless of what niche you are in. Clearly, the more common the area of interest, the larger the potential audience. However you can grow to be a significant player in a smaller area of interest!
The typical consumer of podcast audio reports they’re doing housework, chores or just “nothing at all” (70+%). More than half (fifty two%) are driving!
Your podcast is the way to communicate your story to people who have to hear. And the people in your area of interest will listen.
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