In the spring of each year, Edison Research releases its compiled statistics for the prior 12 months regarding podcasting and podcast listeners. One thing is definitely evident, every year, podcasting is turning into more and more popular. In truth, podcasting is the fastest rising communication medium in the world!
It’s reported that sixty two million people listen to podcasts each week! And the common podcast listener has not less than 7 totally different podcasts they listen to, usually on their smart phone!
The average listener will accomplish that while at house (90%), or while commuting to and from work (sixty four%). Almost half of the respondents also said they listen to podcasts while working out or out for a walk (49%).
That does this imply for you?
Look at the three methods of communication in the mass media market. Audio (radio and podcasting), visual (television or movies) and written (newspapers, magazines and blog posts). Two of the three require captivated attention (video and written). Only one method of communication will allow individuals to do other activities while nonetheless acquiring the information they desire. Audio!
Your listeners don’t should be tied down to a computer screen to look at or read your information. They’ll take their smart phone with them to the gym, within the car, out for a walk or while working around the house or in the yard. Even modern automobiles are implementing podcast listening gadgets (USB and built-in audio) that support podcasting!
I am relationship myself a bit here, but I can remember when cars only got here geared up with AM radio. FM was a “special order” item! My how times have modified!
When you’ve gotten a podcast that provides info that individuals want to consume, they will discover a way to obtain it. That’s the complete function of podcasting, to provide information. That info may be fiction or non-fiction; news or entertainment. There are people who listen to your podcast, regardless of what area of interest you might be in. Clearly, the more fashionable the area of interest, the larger the potential audience. But you’ll be able to grow to be a serious player in a smaller niche!
The average consumer of podcast audio reports they are doing housework, chores or just “nothing in any respect” (70+%). More than half (52%) are driving!
Your podcast is the way to speak your story to those that need to hear. And the individuals in your area of interest will listen.
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