Sony’s final line of DSLRs offered some competitive specs to the camera market. In addition they launched a new technology with its translucent mirror allowing live auto focus throughout live view capture. This is a primary for DSLRs and serves to vastly improve both live view images and videography as well. Actually, there are various things to like about Sony DSLRs apart from their lack of choices, and though Sony may be relatively new to DSLRs, they’ve a huge competitive advantage. They’ve additionally launched several teasers of upcoming models, certain to pave the way for future DSLR success.
The Sony Advantage
Sony already creates a few of the finest lenses on the market. Additional lenses branded through the corporate Carl Zeiss, have nice build quality and beautiful optics at all levels. Sony has also been creating lenses for his or her video line of camcorder for decades offering among the best leads to the industry. Because of this, Sony does not must improve its image when it comes to lenses, although they nonetheless have some room to improve their offerings. Most of the typical zoom lenses offered by Canon, Nikon and Sigma are unfortunately not but available for Sony cameras and hopefully Sony will fix this shortly.
Not only does Sony already make great lenses, they also make great sensors. Actually, almost all the sensors in Nikon cameras were made by Sony, including their newly introduced D7000 and D5100 which have gotten great reviews. As a result, Sony already has unbelievable quality sensors just waiting for a Sony branded camera to position them in. Add to that Sony’s new translucent mirror technology and other shade firming abilities, there is no doubt that Sony DSLR cameras will probably be capable of nice looking photographs.
As if Sony has not achieved sufficient already, in addition they offer some of the greatest professional video cameras on the market. In consequence, Sony could likely position itself next to Canon as a leader in HDSLR video. Canon at the moment edges Nikon in this department, largely because of Canon’s present line of video cameras and experience with the technology. Canon’s current challenge however has been its ability to auto focus during live view shooting which has put a damper on informal use of video. Nevertheless, with Sony’s translucent mirror technology, full live view autofocus could possibly be employed fixing one of the largest caveats with HDSLR video.
While Sony nonetheless has a way to go, especially in terms of professional camera availability, Sony has been advertising its upcoming A77 because the camera to beat. I am looking forward to see what Sony has in store for the marketplace and quite probably the A77 may provide some stiff competition to the Nikon D7000 and Canon 7D. Canon and Nikon will likely nonetheless hold the market for full frame pro bodies such as the 5D mark II or the D700, however, Sony is hoping to compete more directly in this market as well.
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