Sony’s final line of DSLRs offered some competitive specs to the camera market. They also introduced a new technology with its translucent mirror allowing live auto focus during live view capture. This is a first for DSLRs and serves to vastly improve each live view pictures and videography as well. Actually, there are various things to like about Sony DSLRs apart from their lack of choices, and though Sony could also be comparatively new to DSLRs, they’ve an enormous competitive advantage. They’ve also released a number of teasers of upcoming fashions, certain to pave the way for future DSLR success.
The Sony Advantage
Sony already creates among the finest lenses on the market. Additional lenses branded by way of the company Carl Zeiss, have great build quality and gorgeous optics at all levels. Sony has also been creating lenses for his or her video line of camcorder for decades providing some of the best ends in the industry. In consequence, Sony does not have to improve its image when it comes to lenses, although they still have some room to improve their offerings. Many of the typical zoom lenses offered by Canon, Nikon and Sigma are unfortunately not but available for Sony cameras and hopefully Sony will fix this shortly.
Not only does Sony already make nice lenses, in addition they make nice sensors. In fact, almost all of the sensors in Nikon cameras have been made by Sony, including their newly introduced D7000 and D5100 which have gotten nice reviews. Because of this, Sony already has unbelievable quality sensors just waiting for a Sony branded camera to place them in. Add to that Sony’s new translucent mirror technology and other coloration firming abilities, there isn’t any doubt that Sony DSLR cameras will be capable of nice looking photographs.
As if Sony has not completed enough already, additionally they offer a few of the greatest professional video cameras on the market. Because of this, Sony may likely position itself subsequent to Canon as a leader in HDSLR video. Canon at the moment edges Nikon in this department, largely because of Canon’s current line of video cameras and experience with the technology. Canon’s present difficulty nevertheless has been its ability to auto focus during live view shooting which has put a damper on casual use of video. However, with Sony’s translucent mirror technology, full live view autofocus could possibly be employed fixing one of the largest caveats with HDSLR video.
While Sony still has a way to go, particularly by way of professional camera availability, Sony has been advertising its upcoming A77 as the camera to beat. I’m looking forward to see what Sony has in store for the marketplace and quite possibly the A77 could offer some stiff competition to the Nikon D7000 and Canon 7D. Canon and Nikon will likely still hold the market for full frame pro bodies such because the 5D mark II or the D700, nevertheless, Sony is hoping to compete more directly in this market as well.
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